Articles
Opinionated writing about HTML email, email marketing, and email development.
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Email Preheader Best Practices
What the preheader is, how to write one that improves open rates, and how to implement it correctly in HTML.
January 25, 2024
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Why HTML Email Development is Uniquely Difficult
An honest explanation of why email HTML is stuck in 2003 and what that means for developers building email templates.
January 10, 2024